Mitsui Press Releases

	Mitsui Advanced Media and Rimage Corp. Connect to Create First-Ever Full-Surface Thermal Printing For DVD-R Media

Modification to Manufacturing Process Enables Full Surface Printing

New York, AIIM2000 Show, Booth #1673 – April 10, 2000 – Mitsui Advanced Media Inc. and Rimage [NSDQ: RIMG] will showcase today, at AIIM2000, a new DVD-Recordable media-the first to allow full-surface printing on the face of the disc. As part of the announcement, Mitsui will give exclusive rights to the new DVD-R media to Rimage for an undisclosed period of time. Mitsui's new media release is timed with Rimage's US announcement of the industry's first DVD-R publishing system. Rimage's new Perfect Image® Producer 2000 Protégé DVD-R will allow users to record and print on-demand DVD-Rs easily and efficiently. The system also includes Rimage's Prism™ printer, a full-color thermal transfer printer that is the fastest and most cost-effective printer in the industry. With Mitsui's new media, the Prism printer will be able to offer the first full-surface DVD-R printing available. The new system will be bundled with Mitsui's media.

To solve the limitation of partial-surface printing, Mitsui made a slight physical adjustment to the print side of all DVD-R discs, with no effect on the performance of the media whatsoever. Also, improvements in the media surface have ensured thermal printing remains consistent across the full line of Mitsui DVD-R media.

"Rimage has a long, successful history of working with Mitsui's CD-R media, and it has been a pleasure to work with them to solve this limitation for DVD-Rs," said David Suden, chief technology officer for Rimage. "The ability to produce silk screen quality printing on demand enabled the CD-R's explosive growth for mass customization applications, and we believe it will also enable similar DVD-R applications. With Mitsui's history of producing high quality media and Rimage's unrivaled printing capability, we have begun to unlock the true potential of DVD-R."

Innovators in the development of CD-R media, Mitsui's advancements in DVD-R media extend beyond improvements in surface printing. Mitsui developed a patented recording material for their DVD-R media which affords the massive storage data capabilities. This material guarantees Mitsui DVD-Rs come with the same long-life and high-compatibility of Mitsui CD-Rs.

"Rimage doesn't miss a beat with their new DVD-R system," said Mitsui president Manabu Furukawa. "We are very excited to have them showcase our media."

About Mitsui

Mitsui Advanced Media, Inc. (MAM), based in Colorado Springs, Colorado, is a wholly-owned subsidiary of Mitsui Chemicals America. MAM has been in the CD-R and DVD-R manufacturing business since 1996, serving a worldwide network of corporations, end-users, resellers and OEM partners with only the highest quality recordable media products and services available. Products include: Mitsui Silver CD-R, Gold CD-R, Medical CD-R, Archive CD-R and Digital Audio for Consumers CD-R. By developing cost-effective and efficient products, Mitsui has established a reputation as a quality manufacturer in the CD-R industry. Through leading edge technology and intelligent marketing, Mitsui has become the most trusted name in CD-Recordable media.

About Rimage

A pioneer in digital information publishing solutions, Rimage Corporation has developed the world's first fully integrated production system for the mass customization of CDs and DVDs – the Perfect Image® Producer. The Producer contains many Rimage innovations, including the Prism™ Color CD/DVD printer, patented robotics systems and the patented multi-data-stream Perfect Image® Producer Software Suite. The company's products serve many diverse markets including business-to-consumer entertainment and photography applications; government; and business-to-business financial, health care and manufacturing applications. Rimage's customers deploy the company's equipment in manufacturing and fulfillment installations, as well as innovative e-commerce and in-store retail settings. Minnesota-based Rimage Corporation has operations in the United States, Europe and Asia.

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For Further Information Contact:

Laura Huber
Marketing Manager
Mitsui Advanced Media
Phone: 1(914) 251-4218
Fax: (914) 253-8623

Mary Shellum
Marketing Manager Rimage Corporation
Phone: (612) 944-8144

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