Mitsui Press Releases

	Mitsui Advanced Media Announces Development of New Digital Audio CD-R for Consumers

Purchase, NY, – February 26, 1999 – Mitsui Advanced Media, Inc. announced today the March 1, 1999 release of their new Digital Audio CD-R for Consumers. Mitsui Advanced Media, as well as their Japanese parent company, Mitsui Chemicals, Inc., have traditionally shown strength as a research and development force in the CD-R industry, with particular effort towards quality control. It is in this spirit that the new Digital Audio CD-R for Consumers was developed.

The new Mitsui Digital Audio CD-R's are audio-only discs designed specifically for use in home audio recording systems. Consumers can create and archive customs CD's, up to 74 minutes, of their favorite professional originals, that will be fully compatible with the worldwide installed base of 600 million CD players. Mitsui Digital Audio CD-R discs for Consumers are manufactured with our patented Phthalocyanine dye, providing the long life you are guaranteed from Mitsui, while also delivering a level of warmth in sound reproduction that is second to none.

Recording music to a Mitsui Digital Audio CD-R employs the same technology used to burn digital data to regular CD-R media. The music is converted into digital information and written to the disc by burning "pits" in the recording layer. Due to Mitsui's patented dye technology, music data is stored in cleaner, better defined "pits", resulting in unparalleled performance. Our professional users characterize this as "fuller, warmer sounding" recordings.

CD-R is a 'write-once' media, therefore after being written to, the disc becomes equal in quality to the CD standard. Sources for the audio recording can be either digital or analogue. Digital sources include compact disc, digital audio tape, MD, digital audio broadcast or digital compact cassette. With a digital source for recording, there is no loss of quality. Analogue sources include LP's, tapes, cassettes, conventional radio or a microphone. With an analogue source for recording, the quality of the original determines the quality of your recording. Once written to, your Mitsui Digital Audio CD-R can be played in your home stereo system, portable player, car stereo or sound machine. Home-user applications include: home music archiving, duplication of professional, copyrighted materials for personal use and demo duplication by artists for professional submissions.

Home audio CD-R recorders require CD-R media specifically made for them, as is the Mitsui Digital Audio CD-R for Consumers. Standard blank CD-R's for computers will not record. The reason is that consumer digital-audio CD recorders are designed in accordance with the Serial Copy Management System (SCMS), which protects copywritten material from being perfectly duplicated.

About Mitsui Advanced Media

Mitsui Advanced Media, Inc. was founded in March 1996 for the production and sales of recordable compact discs, under the trade name "Mitsui Gold". Its 50,000 sq. ft. plant is located in Colorado Springs, Colorado where the CD-R's are manufactured in a state-of-the-art clean room environment.

Mitsui Advanced Media is a subsidiary of Mitsui Chemicals, Inc., a leading Japanese chemical company recognized for innovations through new technologies. One of Mitsui Chemical's technological accomplishments was the development and patent of a new laser light sensitive dye, Phthalocyanine, used in the production of MITSUI CD-R's. This compact disc is a highly specialized, write-once, blank recordable CD that permits users to create their own compact disc formats to be used in the office or at home. It permanently stores 74mins./650MB of any digitized data, and has playback capability with conventional audio CD and computer CD-ROM players. MITSUI CD-R discs provide superior longevity and high-speed reading and writing quality up to 8X.

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For Further Information Contact:

Laura Huber
Marketing Manager
Mitsui Advanced Media
Phone: 1(914) 251-4218
Fax: (914) 253-8623

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