Mitsui Press Releases

	Mitsui Gold: Media of Choice for Microtech Conversions, Inc.

Purchase, NY – February 8, 1998 – Mitsui Advanced Media, Inc., the manufacturers of the highly renowned "MITSUI GOLD" brand of CD Recordable media, is pleased to announce a close working relationship with Microtech Conversions, Inc.

Microtech Conversions, Inc. of Belmont, CA. is one of the most respected names in the manufacturing of mass CD recording equipment. For the past several years, Microtech has developed innovative products to service the requirements of companies that require small to medium production runs of CD products. The products that Microtech has developed range from a dual writer system to very complex multi-writer systems with CD printing devices integrated into the system.

These products provide to Microtech customers a "one stop shop" for the duplication of data, or audio. Or, for that matter whatever the customer needs to be saved on a CD. Many of their customers are the large software houses that dominate Silicon Valley. These companies have a need to get a new "hot" game tested before going into mass production, or to update some existing software with new features.

This is where the Microtech Conversions products excel. They are able to give almost instantaneous copies from an original source and permit the company to send "beta" samples out for testing purposes in a short period of time. Compared to the sending of data to a CD replication plant, and then waiting several weeks for a turnaround, the developers are able to get the product tested, make changes if needed, and then send out a finished product to the replication house for high volumes.

Quality has always been an issue with Microtech. They use only the finest high speed writers and components in their products. They also insist in the use of the highest quality media as well. What is the point of making a very high quality CD duplicator, if the media cannot be depended upon? Since, this is a major issue, Microtech Conversions has chosen to supply only MITSUI GOLD CD Recordable media with their products.

The confidence in knowing that the end user will not have a media problem reduces any service callbacks that might come in. Not only does this save Microtech money in having fewer service calls, but gives the end user the confidence in knowing that each and every "burn" will be a good one.

The "MITSUI GOLD" CD Recordable media has set the standard for the CD Recordable industry. The product is well known for having the greatest COMPATIBILITY amongst all the media products. Of course, when it comes to both Durability and LONGEVITY, none can compare to the "MITSUI GOLD" product. The media is available is several categories, such as Thermal Transfer, Ink jet (Fargo compatible), and Bar code.

Please stop by the MITSUI ADVANCED MEDIA Booth at the Sands Convention Center at Comdex to see both the Micrtech Microtech Conversions Duplicating products and the fine line of CD Recordable products from MITSUI ADVANCED MEDIA, Inc.

###

For Further Information Contact:

Mia Boetius
Mitsui Advanced Media
Phone: 1(914)251-4216
Fax: 1(914)253-0790

Back